News – Letter from the President
AI as the Headliner at iGX
I was very grateful to WBR for inviting me to once again attend iGX in London! I had the opportunity to speak with a number of different iGaming companies in order to understand how they are using AI for player acquisition, retention, and responsible gaming.
The discussions were not only eye-opening, but also somewhat alarming. AI use appears to have exploded within the marketing functions, with a mix of internally-developed and externally-sourced AI solutions. Most touted the ability to use AI agents to create full scale marketing campaigns, handling the identification of recipients based on specified criteria, production of the creatives, system interfaces, delivery, redemption tracking, and reporting.
I was told that there is always a ‘human in the loop’ when AI agents are used to supervise and review what other AI agents do. Unfortunately, it appeared that the human oversight was there to simply press GO and launch the campaign. If the selling point of using AI is its speed and lack of reliance on human input, having humans double check all the work is counterproductive.
I left the conference with two takeaways:
The first is that the Best Practices outlined by IGSA’s Ethical Use of AI Committee provide regulators with a good base on which to build AI use regulations—but there’s more to be done;
The second is that regulators may need to look deeper into certain gaming operational areas in order to truly understand how AI is being used, so that they can provide the appropriate oversight and player protection without hampering innovation.
GSATS 2026
IGSA is still evaluating our options for holding a GSA Technical Summit this year. We are exploring potential locations and time frames, and will announce the decision related to hosting GSATS in the coming weeks.
NCLGS Collaboration
We are excited to announce a collaboration with the National Council of Regulators from Gaming States (NCLGS) to facilitate a panel on Online Skill Gaming during their Winter meeting, to be held in Savannah, GA, on December 9th. This is part of an ongoing collaborative and cooperative effort to provide state legislators with access to IGSA Best Practices, Standards, and information on key gaming industry initiatives.
We are also in the early stages of exploring co-locating GSATS 2027 with the NCLGS Summer meeting in Philadelphia, PA. This would make it more convenient for state legislators and regulators to attend GSATS.
Please stay tuned for more information about these events!
COMMITTEE UPDATES
CYBER RESILIENCY
The Cyber Resiliency Committee last met on June 29. The group discussed issues surrounding security and the use of AI. The group will ask for input from IGSA’s Ethical AI Committee. The committee’s next meeting date is scheduled for July 29.
EMERGING TECHNOLOGIES
The Emerging Technologies Committee met for a re-launch discussion on April 9. The chair of the committee is hard at work gathering companies and individuals to add to discussion list for the group. The committee’s next meeting date is TBD.
ETHICAL AI
The committee met on June 24 and has been discussing the next Best Practice and finalizing the FAQ companion document. The next meeting date is August 10.
GAMING DEVICE STANDARD (GDS)
Calling all former and interested GDS Committee participants! We are looking to restart this committee to work firstly on creating an updated Toolkit, and then to identify areas within the protocol that may need to be updated.
ONLINE SKILL GAMING
The new committee met on June 23 and July 1. They have reviewed the current charter, potential work items, and have begun actively recruiting new member companies for the committee. The next meeting is scheduled for July 23. Desiree Dickerson, THNDR, and Nick Farley, Eclipse Testing, have been named chair and vice-chair.
PAYMENTS
The Payments Committee is currently reviewing the final version of its document on Crypto policy and licensing. The next meeting is scheduled for July 15.
REGULATORY
The Regulatory Committee recently met on June 9. Regulators who wish to participate in this committee should send a request to be added to michelleo@igsa.org. This committee is open only to regulators and there are no membership requirements and no dues. The next meeting is scheduled for July 14.
SAFER GAMBLING
The Safer Gambling Committee members met and reviewed original documents from the old version of the committee. They also named Tracy Parker as committee chair. The committee’s next meeting is scheduled for July 30.
Eligible Members wishing to participate in any committees should send a request to michelleo@igsa.org.
UPCOMING IGSA & INDUSTRY EVENTS
- Board of Directors Meeting – July 21
- Cyber Resiliency Committee Meeting – July 29
- Emerging Technologies Committee Meeting – July TBD
- Ethical AI Committee Meeting – August 10
- Online Skill Gaming Comittee – July 23
- Payments Committee Meeting – July 15
- Regulatory Committee Meeting – July 14
- Safer Gambling Committee Meeting – July 30
- G2E (Las Vegas, NV) – September 28 – October 1, 2026
- SiGMA World (Rome, Italy) – November 2 – 5, 2026
- GSATS 2026 (Dates/Location TBD)
- NCLGS Winter Meeting (Savannah, GA) – December 9, 2026
- ICE 2027 (Barcelona, Spain) – January 18 – 20, 2027
Underlined non-IGSA events indicate that IGSA personnel will be attending / speaking at the event.
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